Vol. 47 No. 5 (2025): Modern Economic Science

Articles

• How Business Model Design Shapes Service Provision in Manufacturing Firms? Efficiency Vs Novelty Centered

  Yuntao Wu, Along Liu, Jibao Gu

  1-27

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• Guerrilla Marketing in The Industry Revolution 4.0: An Unconventional and Unexpected Marketing Tactics

  Tri Yuniarto, Pramono Hari Adi, Refius Pradipta Setyanto

  28-38

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• Fear Transmission Across US and BRICS Stock Markets: Evidence from the COVID-19 Pandemic and the Russia–Ukraine War

  Yi Zhang, Long Zhou, Zhidong Liu, Baoxiu Wu

  39-55

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• Advancing a Green Economy in the Asia-Pacific: An Integrated Evaluation of Renewable Energy Development

  Yi Lin, Muhammad Aamir Mahmood, Wentao Meng, Qamar Ali

  56-81

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• Behind the Motivation of Broiler Chicken Farmers to Reduce Carbon: Insights from Self-Determination Theory and the Theory of Planned Behavior

  Aminuddin Saade, Muh. Irfan Aryawiguna, Andi Triana, Syamsuddin

  82-104

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• Evaluating Firm Value And Eco-Efficiency With Environmental Footprint Model Approach In The Coal Mining Industry: Further Evidence From G20 Countries Evaluating Firm Value And Eco-Efficiency With Environmental Footprint Model Approach In The Coal Mining Industry

  Sulistyandari, Ali Akbar Anggara, Chih-Liang Liu, M. Elfan Kaukab, Md. Mahmudul Alam

  105-125

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• How does Generative AI understand the phygital customer experience? A strategic retail decision-making approach using social listening methods How does Generative AI understand the phygital customer experience

  Mu'ah, Mesra Berlyn Hakim, Ali Akbar Anggara, Mesra Surya Ariefin, Mesra Amalia Ramadhani

  126-143

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• Does GenAI as a personal resource improve employee performance and engagement in the workplace?

  Suyoto Suyoto, Akhmad Darmawan, Fatmah Bagis, Ali Akbar Anggara

  144-165

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